Consumers need clear and simple information on probiotics: video statement

For IPA Europe, creating a favourable environment for probiotics, with clear information on the label, will benefit EU citizens and contribute to cost savings at a societal level. We welcome the objective of improving the information on food In the EC “Farm to Fork” strategy.

There is growing evidence supporting the use of probiotics in prevention. The Interest in the use of probiotics and prebiotics food and food supplements continues to grow, as consumers and industry look for microbiome-friendly foods. IPA Europe, by representing the European Probiotic Industry, is willing to contribute to set a clear framework at EU level that will help consumers in making informed choices.

Watch the videomessage from Executive Director of IPA Europe Rosanna Pecere.