The global probiotics market is growing rapidly, but Europe is currently lagging behind the American and Asian markets, and may continue to lose market opportunities.
According to Euromonitor data, the global probiotics market is growing rapidly, especially via dairy products and dietary supplements. However, this does not seem to be the case in the European Union (EU), where the interpretation of the European Commission restricts the possibility to inform consumers and stifles both market growth and research and innovation in the probiotic sector.